Now Get Broader Access To Digital Hollywood Hits

Saturday, June 06, 2009: Consumers will soon have more ways to conveniently access premium digital video content, including new releases from major Hollywood studios often on the same day the DVD is available in stores. On the heels of the announcement that its Roxio CinemaNow service is live on Blu-ray Disc players from LG Electronics -- providing consumers instant access to digital entertainment in the living room, Sonic Solutions revealed that Roxio CinemaNow will be available on select devices at Best Buy and instantly accessible through Bestbuy.com.

According to the company, these latest initiatives are part of a broader strategy to increase awareness for Roxio CinemaNow, build a digital entertainment ecosystem and expand its reach onto a broad range of home and mobile electronics."The exposure Roxio CinemaNow gains through leading CE device manufacturers like LG and top retailers like Best Buy will help educate millions of consumers about the convenience and flexibility of digitally delivered video entertainment," said Dave Habiger, president and CEO, Sonic Solutions. "Consumers will be captivated once they discover just how easy it is to stream their favourite movies to their CE device or PC."Roxio CinemaNow offers a broad selection of regularly updated premium content, including new releases from major Hollywood studios for rent or purchase. As well as providing access to Hollywood hits, Roxio CinemaNow offers an ecosystem of compatible devices that provides consumers a more flexible digital entertainment experience through extended multi-device access and playback capabilities. Sonic's device ecosystem, powered by its new Roxio CinemaNow SDK (software development kit), is helping streamline the integration of turnkey premium entertainment delivery, management and sell-through services in next-generation digital home devices including portable media players, Blu-ray Disc players, set-top boxes, mobile phones, Web-connected television sets and PCs equipped with Roxio Venue software.Sonic has relationships with more than 250 content providers and a content portfolio of over 14,000 titles that include new releases from major Hollywood studios and entertainment from independent distributors as well as broadcast and cable television networks.